Gearhart & Associates
Summary
A Cincinnati-based financial advisors firm was in need of a fresh brand identity, technology management, and website design for their expanding needs. Additionally, relocating to a new office, Altabos was able to provide technology and office setup assistance as well as vendor management with local service providers.
Brand Identity
1.1
A Gearhart logomark was designed to deliver an established feel and be both complimentary to the logo as well as utilized separately as a design element in various applications and treatments. This sits above the main logotype that was crafted using a modern serif typeface with warm curves and sharp details — both robust and clear with intent. And finally we grounded this with a smaller modern san-serif typeface and horizontal line to establish a clear visual hierarchy. Together, they emphasize a traditional and integrity-driven practice.
The Gearhart and Associates brand is framed with a color palette designed to be confident and sophisticated, yet warm and inviting.
Brand In Use
1.2
Web Design
1.3
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