Summary

After a thorough research and discovery of potential names in collaboration with the client, it was unanimously decided that Accleo was the perfect choice for the new firm. The word itself derived from combining “accounting” and “leo,” the Latin word for lion. In addition to the positives of having a unique and concise brand name, Accleo wasn’t impeded by any trademark infringements or domain name acquisition obstacles.

Marked by a striking illustration of an observant and distinguished lion, the brand identity is grounded with a bold, but established serif typeface that conveys confidence and readiness.

The Accleo brand color palette was not only inspired by traditionally ubiquitous references associated with money, but also the colors native to lions and their habitat. This combination of practical and traditional elements provided a foundation of establishment for newly launched accounting firm.