Branding & Marketing

Define Your Identity. Share Your Value. Fuel Growth.

Elevate your presence with strategic branding and marketing tailored for financial professionals. In an industry where trust is everything, your brand and marketing strategy must do more than just look polished—it must inspire confidence, create clarity, and support long-term growth.

Why It Matters

Strong Brands and Smart Marketing Work Better Together.

A great brand is built on strong beliefs and values. A great marketing strategy shares those foundations with your audience efficiently and effectively. We help firms bring these together—aligning voice, visuals, and strategy so every interaction builds trust and consistency. Whether you’re launching a new firm or refining an existing one, we’ll help you define your identity and share it with confidence.

By The Numbers

Attract 2.5x More New Clients Per Year*

Financial advisors with a strong, differentiated brand attract 2.5x more new clients per year compared to firms without clear branding.

Branding was found to be especially powerful in attracting next-gen investors and high-net-worth individuals.

*Pershing/BNY Mellon Study

Influence Trust Before the First Meeting*

In financial services, clients are more brand-sensitive than expected, particularly when choosing between firms that offer similar services.

Branding helps drive a “halo effect” — when a firm’s brand reputation positively influences trust even before a prospect meets the advisor.

*McKinsey & Company

Social Media & Email*

Financial advisors using platforms like LinkedIn and email marketing generate significant new business.

Email marketing was ranked among the top three most effective marketing strategies for financial advisors, while 94% of advisors using social media for business gained new assets. The average asset gain per advisor from social media was $4.9 million.

*Putnam Investments Study / Kitces Report

Content Creation*

Advisors using content marketing grew faster and spent less on client acquisition than those using traditional methods (e.g., referrals).

Advisors who consistently blog were 3x more likely to report that prospects found them through search.

*Kitces Report / XYPN Benchmarking Study

Branding Services

Branding That Inspires Confidence and Builds Trust.

Our extensive branding experience in the financial industry offers a clear understanding of your competitive landscape and discerning audiences. Methodical in our brand process and relentless on superior execution, we ensure your brand is crafted like a well-tailored suit, looks established, and is positioned to build lasting trust from the very first impression.

  • Brand Discovery
  • Brand Strategy
  • Name Creation
  • Logo Design
  • Typography & Color
  • Imagery & Graphics
  • Brand Style Guide
  • Brand Stationary
  • Presentation Materials
  • Print Collateral

Marketing Services

Marketing That Communicates Value to Your Audience.

We bring extensive branding experience in the financial industry, with a clear understanding of your competitive landscape and discerning audiences. Our work ensures your firm stands out, looks established, and builds lasting trust from the very first impression.

  • Market Analysis
  • Marketing Strategy
  • Social Media
  • Email Marketing
  • Digital Collateral
  • Advertising
  • Promotional Materials
  • Signage
  • Event Materials
  • Video Production

Case Studies

Interested in Aurmis? Request an Introduction Today.

Ready to take your firm to the next level? Schedule your complimentary discovery call so we can understand your firm’s challenges and goals.