Branding and Culture Questionnaire2026-06-27T12:07:49-04:00

Aurmis – Branding and Culture Questionnaire

Polson Wealth — Brand Discovery Questionnaire

Prepared by Aurmis. This questionnaire helps us understand you and your objectives.

This questionnaire is designed to help Aurmis better understand you and your objectives. There are no right or wrong answers — your instincts are exactly what we’re after. Feel free to leave any question blank if it doesn’t apply.

Identity & Value Proposition

Keep it conversational — we're not looking for a tagline yet, just your instinct.
Understanding what you're not is just as valuable as knowing what you are.

5. Please rank the following traits in order of how well they represent your firm's character (1 = most representative). Assign each trait a unique number.

Your Clients

Think: stage of life, mindset, values — not just financials.
e.g., healthcare, manufacturing, technology, real estate, professional services, etc.
8. What is the age at which a prospect first engages you?

9. Geographically, where are the majority of your clients located?

How You Communicate & Work

10. How would you characterize your communication style with clients? Select the option in each pair that best fits — or choose “Somewhere in between.”

Easy-going vs. Assertive
Formal vs. Conversational
Proactive (we reach out regularly) vs. Responsive (available when needed)
Data-driven vs. Relationship-driven
11. How frequently do you typically communicate with clients?

12. How did most of your clients originally find you? Rank your top 2–3 (1 = most common). Leave the rest blank.

Your Firm & Services Offered

13. Please rank the following services in order of emphasis for your firm (1 = highest priority). Rank all that apply; leave the rest blank.

Ex. Tax Planning, etc.

Your Clients (by Group)

15. Please rank the clients that represent the largest group of your firm (1 = highest priority). Rank all that apply.

Visual & Brand Direction

16. How would you describe your desired visual style? Select one from each pair.

Modern / Contemporary vs. Classic / Traditional
Clean & Minimal vs. Rich & Detailed
Bold & Commanding vs. Refined & Understated
Warm & Approachable vs. Polished & Corporate
These don't need to be competitors — any brand whose look and feel resonates with you is helpful.

Last Questions

marketing services for financial advisors

FAQs

What makes Aurmis different from other technology or marketing companies?2025-11-19T00:44:03-05:00

There are a lot of businesses that work in silos. Certainly, there are plenty of IT management companies, fractional executives or consultants, web design companies, branding firms, SEO firms, or marketing agencies. Rarely are all these services offered from one company alone — even more so from a company that has over a decade of experience working with financial professionals like you.

Will you help us remain compliant with financial industry regulations?2025-11-19T00:44:30-05:00

Yes. Our technology and security services are designed to support compliance (e.g. data protection, secure client data, audit trails). However, we do not provide legal or regulatory advice; you’d still work with your compliance/legal team.

How secure is your IT / cybersecurity offering?2025-11-19T00:44:24-05:00

We adhere to industry best practices: encryption, secure remote access, regular audits, vulnerability scanning, monitoring, incident response planning, etc. (We can supply more detailed security protocols on request.)

Why would an advisor need a fractional CTO / CISO instead of hiring full-time?2025-11-19T00:44:19-05:00

Many advisory firms don’t need or can’t justify a full-time technology/security executive. We provide leadership, oversight, and strategy on a flexible basis at a much lower cost.

What types of financial firms do you typically work with?2025-11-19T00:44:15-05:00

We specialize in Independent Financial Advisors, RIAs, wealth management firms, CPAs, and tax advisors.

What is your turn around time for a new website?2025-11-19T00:44:10-05:00

On average, a financial advisory website takes 2–3 months from start to finish. The timeline depends on factors such as the number of pages, the development of site copy (in collaboration with the client), and any custom features like calculators or CRM integrations. Ultimately, we move at the pace that works best for you.