Client Proposal Questionnaire2026-05-13T13:06:22-04:00

Aurmis – Client Proposal Questionnaire

Note: Only the first page is required, but the more information you give us, the better our proposal!

marketing services for financial advisors

FAQs

What happens to our data, accounts, and infrastructure access if we terminate the relationship?2026-09-15T13:23:34-04:00

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Is pricing bundled only, or can services be purchased à la carte?2026-09-15T13:23:05-04:00

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What’s the cancellation or exit process and notice period?2026-09-15T13:22:35-04:00

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Are engagements month-to-month or fixed-term contracts?2026-09-15T13:22:07-04:00

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Are these tools compliant with data privacy regulations (Reg S-P, state privacy laws) and vetted for confidential client information?2026-09-15T13:21:35-04:00

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What specific AI tools/use cases are offered, and how is client data protected when using them (given fiduciary and privacy obligations)?2026-09-15T13:21:04-04:00

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How many revision rounds are included, and what happens if we’re not satisfied with initial concepts?2026-09-15T13:20:15-04:00

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What’s the typical timeline and cost range for a full rebrand (logo, collateral, brand guidelines)?2026-09-15T13:19:48-04:00

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Do you offer compliance review/archiving of marketing materials, or is that our responsibility?2026-09-15T13:18:33-04:00

Yes. All of our marketing materials (digital or print) are archived and will be available for any compliance review.

How do you ensure SEO content and marketing campaigns stay within SEC marketing rule and FINRA guidelines (e.g., testimonials, performance claims)?2026-09-15T13:13:34-04:00

Aurmis has worked alongside financial advisors and compliance officers for over 10 years, so we have a strong working knowledge of what messaging generally is and isn’t allowed. That said, true compliance ultimately requires collaboration with your firm’s compliance officer, and we work closely with them throughout the process to make sure every piece of content and every campaign meets your specific requirements.

What specific, measurable results have you driven for firms like ours (traffic, lead volume, AUM growth attributable to marketing)?2026-09-15T13:06:44-04:00

Traffic results are straightforward to measure and report. Lead volume and AUM growth are harder to attribute with precision, since they depend on factors outside our control, like whether a firm consistently asks new prospects “how did you hear about us” and whether the firm successfully converts and onboards those prospects as clients.

With that context, here’s recent data from one of our breakaway RIA clients.

Site traffic grew 169% over the past two years.

Before enrolling in our SEO Visibility package, the firm’s monthly compound growth rate (CMGR) for site visitors was 4.45%. After implementation, that rate accelerated to 7.85% per month.

In August alone, the firm confirmed three prospects came directly from AI platforms like ChatGPT and Claude, a direct result of our SEO Visibility work.

How is pricing structured? Is it per user/seat, flat monthly retainer, or tiered by services bundled?2026-09-15T12:11:10-04:00

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What’s included vs. considered a billable add-on (e.g., office buildouts, “smart office infrastructure”)?2026-09-15T12:10:38-04:00

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Since you replace 4–5 vendors, what happens contractually to our existing vendor agreements during transition, and do you negotiate on our behalf?2026-09-15T12:10:05-04:00

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How do you handle disaster recovery/backup testing and how often, and what’s your documented RTO/RPO?2026-09-15T12:09:40-04:00

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What are your guaranteed response and resolution SLAs for critical outages, and is there 24/7 support?2026-09-15T12:09:15-04:00

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How do you handle SEC Rule 206(4)-7, FINRA, or state-specific IT and cybersecurity examination requirements and do you provide audit-ready documentation?2026-09-15T12:08:41-04:00

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Which specific platforms do you use or recommend for email, backup, endpoint security, and networking (e.g., Microsoft 365, specific EDR vendors)?2026-09-15T12:07:46-04:00

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Do sites integrate with our CRM, client portal, or scheduling tools?2026-09-15T10:48:35-04:00

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What’s the process/cost for ongoing updates, hosting, and maintenance after launch?2026-09-15T10:47:53-04:00

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Who owns the site, domain, and code after the engagement and is there a lock-in with your platform?2026-09-15T10:47:07-04:00

You own the site, domain, and code. We simply maintain and manage it on your behalf.

Unlike closed-platform providers such as Snappy Kraken or FMG, our websites are built on WordPress. That means your site isn’t locked into proprietary boundaries, so if you ever decide to end your contract with Aurmis, you won’t have to start over with a brand new website.

Do you handle required disclosures, ADV linking, and recordkeeping/archiving of website changes for compliance purposes?2026-09-15T10:31:58-04:00

We manage all of our websites with compliance in mind. This includes updating disclosures, ADV linking, and archiving of the websites.

Are websites built compliant with SEC marketing rule (206(4)-1), FINRA advertising requirements, and state Investment Adviser requirements out of the box?2026-09-15T10:28:50-04:00

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Do you conduct penetration testing, vulnerability assessments, or tabletop exercises as part of this service?2026-09-15T10:28:14-04:00

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How do you handle a security incident or breach and what’s the notification timeline and incident response process?2026-09-15T10:27:57-04:00

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Will this person interact directly with regulators/examiners during an SEC or FINRA exam, or only advise us internally?2026-09-15T10:27:12-04:00

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How many hours per month/quarter are included, and how is overflow work billed?2026-09-15T10:26:47-04:00

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What are the qualifications/certifications of the individual(s) who would serve in this role for our firm?2026-09-15T10:26:19-04:00

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Do you carry E&O / cyber liability / professional liability insurance, and at what coverage levels?2026-09-15T10:25:11-04:00

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What does the onboarding/discovery process look like after the initial intro call, and how long until services are live?2026-09-15T10:24:35-04:00

After the intro call, we take time to understand your firm’s growth stage and the specific services you need. From there, we build a roadmap with you and your team, with clear deadlines to keep everything on track.

Timing varies based on scope. As a benchmark, we’ve helped breakaway advisors launch a full suite of services, including new brand identity, website, branded stationery and print materials, Microsoft Office setup, email, network management, security and backup, workplace technology buildout, and system integrations, in just under two months. In short, our speed is driven by your needs, not the other way around.

Can you provide references or introductions to current clients similar to our firm?2026-09-15T10:01:41-04:00

Yes, happy to connect you with current clients, but the best reference depends on a few things about your firm like type (RIA, broker-dealer affiliated, CPA/tax practice), size/AUM, growth stage, and which services you’re most interested in. Once we know more about your firm, we can introduce you to a client in a similar situation so the conversation is actually relevant.

What’s the relationship between Aurmis and Altabos?2026-09-15T09:53:47-04:00

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Which firm sizes and AUM ranges are your sweet spot?2026-09-15T09:53:12-04:00

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How long has Aurmis specifically served financial advisors?2026-09-14T12:50:04-04:00

Aurmis has been serving financial advisors for over 10 years. From breakaway advisors to established financial advisory firms, we’ve established ourselves nationwide as a single solution to most of the necessary services a modern financial firm needs to securely operate and grow.

What makes Aurmis different from other technology or marketing companies?2026-09-14T12:35:17-04:00

There are a lot of businesses that work in silos. Certainly, there are plenty of IT management companies, fractional executives or consultants, web design companies, branding firms, SEO firms, or marketing agencies. Rarely are all these services offered from one company alone — even more so from a company that has over a decade of experience working with financial professionals like you.

Will you help us remain compliant with financial industry regulations?2026-09-14T12:35:29-04:00

Yes. Our technology and security services are designed to support compliance (e.g. data protection, secure client data, audit trails). However, we do not provide legal or regulatory advice; you’d still work with your compliance/legal team.

How secure is your IT / cybersecurity offering?2026-09-14T12:35:37-04:00

We adhere to industry best practices: encryption, secure remote access, regular audits, vulnerability scanning, monitoring, incident response planning, etc. (We can supply more detailed security protocols on request.)

Why would an advisor need a fractional CTO / CISO instead of hiring full-time?2026-09-14T12:35:44-04:00

Many advisory firms don’t need or can’t justify a full-time technology/security executive. We provide leadership, oversight, and strategy on a flexible basis at a much lower cost.

What types of financial firms do you typically work with?2026-09-14T12:35:52-04:00

We specialize in Independent Financial Advisors, RIAs, wealth management firms, CPAs, and tax advisors.

What is your turn around time for a new website?2026-09-14T12:35:59-04:00

On average, a financial advisory website takes 2–3 months from start to finish. The timeline depends on factors such as the number of pages, the development of site copy (in collaboration with the client), and any custom features like calculators or CRM integrations. Ultimately, we move at the pace that works best for you.