Fortegic
Summary
A local financial group that had been doing business for decades was in need of a new brand identity and website design for their expanding needs. The rebrand ushered in a more modern approach to their visual identity and communications.
Brand Identity
1.1
Already a successful and established business under the name Integrated Financial Network (IFN), the firm needed a completely new name and identity.
The Fortegic name was first established as a result of combining the industry-relative words “fortify” and “strategic.” This new brand name created opportunities for a “new,” but “established” visual identity.
The logotype was set in a modern Ancient Rome typeface that projects both grace and authority, while the logomark complimented it in it’s motif and confidence.
The logomark for Fortegic derived from ancient iconology symbolizing a “protective” diety. While the ideas and visual representations around “protection” isn’t a new one in the financial space, it was important to create a more energetic, unique, and alive logomark solution than a simple and scripted fort or castle.
Brand In Use
1.2
Web Design
1.3
Dominated by a simple color palette of deep blue and vermillion red, additional complimentary colors were added for online purposes.
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